SK Communications Unveiled

June 26th, 2007 Jun Sok Huhh Posted in news |

Hi! Longtime no see. I was a little bit busy, but most of inactiveness was from my laziness. Now, I'm back.

On July 25th, SK Communications(SK Comms.), the company behind the Cyworld, was merged to the Empas, the 3rd place search engine in Korea. Actually, this action was intended to do backdoor listing of SK Comms because Empas was already listed in Korean stock market, KOSDAQ. The meaning and the prospect of this merger is not the issue here. With this merger, more detail information about SK Comms. was finally uncovered. The interesting part for you may be the revenue proportion from selling virtual assets at Cyworld. See following table.

Selling virtual assets, as expected, is the largest part of the business of SK Comms. The Cyworld is a living proof for the potential that the micro-payment model has in many kinds of SNS services, not only in online games.