March 8th, 2007 Jun Sok Huhh
Keyword `caual' in Korean online gaming is now fast changing itself into 'kid.' Most of games that are to be released from big fish developers consider younger generation as their main target.
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March 2nd, 2007 Jun Sok Huhh
As you already know, the casual game in Korea is not Poker/Puzzle-like but easy to learn action-based game. many experts here has asserted that subscription model be replaced by micro-payment model with free-to-enter. It is not hard to guess that micro-payment model matches casual games very well. The larger use base is, the higher revenue the company get. It's simple economics of online gaming.
But, most of comments on this misses one point. It is two hidden engines that make users and their sponsors to pay money. The one is age differential, and the other is sex differential.
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February 27th, 2007 Jun Sok Huhh
National Tax Service(NTS), equivalent to IRS in US, announced that it had put a surcharge on a business person who had run an RMT company.
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February 8th, 2007 Jun Sok Huhh
KOTRA, the national agency for promoting exports, announced some export records of Korean online games for recent years. One interesting point is the change of Korea's share in China online game market. It is generally recognized that Korean online games has gained the dominant position in China market. The Legend of Mir series, Mu, Lineage, Kart Rider are also Chinese favorites, not only Korean.
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February 6th, 2007 Jun Sok Huhh
At least for last two years, one of major agendas in Korean online gaming is micro payment. The business model itself seems so attractive in that it requires players much lower entry barrier. Some Korean experts rashly declared that the fixed-fee based model would be perish soon. But, the story might be nuanced one.
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